Osmothèque is Jade de Robles Rossdale's procedural kit that enables users to create scents based on a textual message

What does the phrase “I love you” smell like? How about “I hate you?”Jade de Robles Rossdale‘s Osmothèque is an interactive laboratory that translates WhatsApp messages into smells by utilizing a unique formula that deconstructs texts into basic emotions and mixes fragrances attributed to said emotions based on the varying levels and degrees of the feelings.

The composition of the scents is left to the procurer’s discretion, and while the process is wholly subjective—prompting creators to theorize the emotional weight of a message and select from a palette of smells they themselves like—the very point of the practice is to challenge the notions of digital communication.

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