Face-o-mat is a device designed to put a smile on your face, capturing your outwards essence in an abstract fashion

Tobias Gutmann’s Face-o-mat is a “social portrait machine” that traveled 110,607 km (or roughly 68,728 miles), spanning cities like Stockholm, Milan, Dar es Salaam, Tokyo, London, Copenhagen, Basel, Frankfut, Madrid, San Francisco, Paris and Luxemburg – to name a few. All in all, the nomadic device produced a mere 1,716 faces – or smiles – talk about exclusivity! But what exactly is a social portrait machine to begin with?

“I’m a psychiatrist. I do plastic surgery. I’m a prophet, I see behind a face. I’m an illustrator” says the machine, or Gutmann in a robotic voice – that’s really up to viewer discretion.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in