Not Simply a Tasty Treat, Edamame Becomes Its Own Packaging
Thanks to some crafty ideation from Hardy Boys and THB Disturbance, eating this snack is the first stage in sustainable fast food
Let’s face it—fast food doesn’t have a great reputation. Beyond the health concerns and sustainability issues, packaging from fast food meals is only slightly behind plastic water bottles as a serious litter and sustainability problem. The Hardy Boys agency, in partnership with THB Disturbance, are offering a partial solution with a fast snack that contributes to sustainability by becoming its own packaging.
The snack in question is edamame: a bite-sized soy bean pod commonly brought out as an appetizer at sushi restaurants and similar Asian food sites. As a fast snack, it’s significantly more health-friendly than french fries or chicken nuggets, but that’s only the beginning of what the team envisions.