The Internet of Things, where everyday objects are connected, is leading to better sleep cycles, weather prediction via smart umbrellas, and more effective tornado warning systems

The power of Big Data rests in its ability to predict consumer behaviors and influence change by serving contextually-relevant recommendations and offering companies better insight on consumer habits. Brands are tapping into this knowledge network to drive more effective marketing campaigns, customer engagement at every touchpoint, and ultimately more sales. Internet-connected attire allows the user to track movement and ensure hyper-awareness of progress toward desired goals. These wearables, which transfer activity data to the cloud, offer new communication channels that are already surpassing any antiquated human-based tracking. In effect, these channels are ensuring that both consumers and brands have their needs met with minimal friction.

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