Tokyo Bookstore Only Stocks One Title at a Time
Morioka Shoten in Ginza features a new solitary book every week, accompanied by related artworks and items
A new bookstore opened earlier this year in Ginza, Tokyo that takes the unique approach of only stocking one title at a time. A different book is featured every week at Morioka Shoten and it is accompanied by related items such as artworks and photographs.
This concept sets the store apart from others, offering a curated approach that combats decision fatigue and makes browsing a lot quicker by recommending a single title for customers to purchase and read.
The bookstore’s owner, Yoshiyuki Morioka, came up with the idea after organizing a series of popular readings and book signings for single publications at his other, traditional bookstore. He was inspired to open a dedicated space where a single book could take center stage. The second branch of Morioka Shoten was created by design and engineering firm Takram, who led the graphic design and copy writing for the Ginza store’s visual identity.