Shoes Designed to Kick Cigarette Smoking to the Curb
Vans and truth collaborate on a youth non-smoking campaign
The two companies worked alongside creative agency 72andSunny to design a pair of Vans shoes showcasing the many alternatives to smoking, including ice cream, kissing, tacos and 3D glasses. The idea for the collaboration was an extension of Erase ‘N Replace, an app created by truth and 72andSunny that lets users take photos of people smoking and replace them with a variety of objects so that the smoker may actually be instead playing the kazoo or breathing fire, among other things.
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