Shoes Designed to Kick Cigarette Smoking to the Curb

Shoes Designed to Kick Cigarette Smoking to the Curb

Vans and truth collaborate on a youth non-smoking campaign

Kiran Umapathy
  • 18 september 2015

Vans and national tobacco campaign truth have teamed up on a collaboration called Weapons of Mass Ridiculousness that aims to make smoking cigarettes a thing of the past.

The two companies worked alongside creative agency 72andSunny to design a pair of Vans shoes showcasing the many alternatives to smoking, including ice cream, kissing, tacos and 3D glasses. The idea for the collaboration was an extension of Erase ‘N Replace, an app created by truth and 72andSunny that lets users take photos of people smoking and replace them with a variety of objects so that the smoker may actually be instead playing the kazoo or breathing fire, among other things.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.