Aloft Hotels has rolled out Text it, Get it—room service at the speed of emoticons

Aloft Hotels have started their newest service Text it, Get it (TiGi for short), which allows customers to use emojis to order room service. In-room menus now feature six specific packages, each with a specific string of emojis attached. A text message downstairs containing those emojis orders the package with no actual words required for the exchange.

This isn't the first time we've covered the rise of emojis as serious communication (it isn't even the second). What started as simple keyboard hacks in the 1990s has become a legitimate second language, and businesses like Aloft are beginning to recognize and capitalize on this. It makes sense, especially for hotels, since they do business more frequently with people who might not speak the local language. Emojis happen to be language-independent communication. Though reading the menu to see what each emoji string represents and costs still requires some English, an out-of-country guest wouldn't have to try speaking on the phone (generally considered one of the most difficult feats in a non-native tongue because you can't gesture or read facial expressions).

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