The Bud-E Fridge and accompanying app let people know when their supply needs replenishing

Bud Light is introducing a connected mini fridge that monitors and displays the number of bottles inside and lets people know when they are the optimal temperature for consuming. The Bud-E Fridge can also send out alerts via an accompanying app when low on beer.

The first-of-its-kind smart home beer fridge gives consumers the ability to view real-time information from their fridge on their mobile device. In the future, this kind of technology could be used more generally for connected fridges in the home, to let people know what products they need to purchase.

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in