Peter Sena II: How Context-Rich Experience Design Is Opening Up Brand Opportunities
The founder of innovation & design firm on how to shift from creating 'louder ads' to doing things that ladder up to better brand experiences
There is an evolution in marketing communications underway, and it’s much deeper than just the trend toward omnichannel. It’s the ability brands have to gain an understanding of the customer that is context-rich and to use that to enhance and extend the buying experience.
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