Matt Hogan, CEO of Datacoup, discusses how distributed data systems are making it safer for consumers to interact with each other and make purchases online

The Future of Digital Safety & Security: A Consumer Guide is a 10-week series from PSFK and MasterCard exploring the key trends that are defining the future of digital safety & security. You can read and share the full report on our Slideshare page.

Matt Hogan is the Co‑Founder and CEO of Datacoup, a personal data marketplace and platform for people to aggregate and understand how their data is being used online. The platform is built upon the idea that as consumers and individuals, we generate mountains of increasingly valuable data on the digital platforms we use everyday. Yet despite the large amount of information we create, most of us don’t even understand or partake in the economic value chain of this data.

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