PSFK speaks with author and digital culture guru Frank Rose on the highs and lows of storytelling tools like virtual reality

The CreateTech Conference, an annual gathering of creative technologists, developers, executives and innovators hosted by the American Association of Advertising Agencies (4A's), will this year zero in on the theory of The Adjacent Possible—how our greatest “ah ha!” moments are actually borrowed from ideas that already exist, i.e., your big lightbulb moment is probably recycled from someone else’s (and that’s okay).

PSFK spoke with 2015 CreateTech Conference speaker Frank Rose, author of The Art of Immersion, WIRED correspondent and speaker on digital culture, on how the future of storytelling will largely be shaped not just by the shiny new tech toys of the now and near future, but also largely on how storytellers integrate them into narrative practices of the past.

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