Envision a Blend of Television and the Internet Triggered by Fingerprints
Renan Feltri's minimalist A New TV design promises a television built around stories, not channels
There is little doubt left that as Netflix, Amazon Prime, HBO Go, and other streaming services dominate the media marketplace, traditional television service as we know it will need a complete makeover in order to remain relevant. The highly anticipated Apple TV provides one possible solution for television’s march toward obsolescence: an app-based interface and a Siri remote. Brazilian designer Renan Feltri offers another approach, designed to mirror how millennials understand content distribution.
Simply titled A New TV, Feltri’s device is only a concept now, but offers a glimpse into a possible future where television evolves enough to survive. The television and its services take a minimalist, almost Spartan approach, all framed around Feltri’s central idea that “TV should evolve around the different forms of storytelling, not multiple services and applications,” as he writes on the A New TV website.
True to Feltri’s thesis, content is front and center in A New TV. The UI, which is reminiscent of Google Now’s card-based interface, is made to be simple and unobtrusive, placing an emphasis on the viewer’s desire to discover a new story in the form of a movie or TV show, rather than aimlessly browse channels of pre-packaged content. The menus “hide” until a user is ready to use them, at which point they will pop out from one of the four corners of the screen.
Identifying the traditional TV remote as another barrier to immersion and enjoyment, A New TV’s remote forgoes the Apple TV voice-controlled model and opts instead for a single button, a touchpad that users can hold landscape to type on a virtual keyboard, and a volume slider on one side. Rather than relying on the outdated analog system of current remotes, Feltri’s version is controlled by “gestures performed by the user on the remote control.”
A New TV also tackles problems with content distribution. Finding television channels too restrictive and streaming libraries too unstructured, Feltri proposes that each viewer create a custom catalog of content, which would be accessed by placing their thumb on the remote.
The purchase of an extra pass would be required to access content outside of the current viewer’s catalog. Fewer services would handle distribution, but in much higher bulk than what streaming services currently offer.
A New TV may be no more than an idea right now, but it is a tantalizing glimpse at how television service could be not only updated for a modern audience, but also streamlined and tailored to fit individual consumers. Its natural approach to content discovery and enjoyment could be exactly what television needs to survive the 21st century.