Uber's Director of Product Experience, Ethan Eismann, speaks with PSFK ahead of his presentation at PSFK's Future of Retail 2016 SF event

In today's startup world, everyone is aiming to be the Uber for [fill in the blank]. There's an Uber for packages, for helicopters, and even for teeth whitening.  And why wouldn't they? Uber is a global phenomenon helping people move about their cities with greater efficiency and convenience than ever before.

The Uber experience has also impacted consumer expectations across industries: if people can call a driver, organize a ride within minutes and pay for their trip at the tap of a button, why shouldn't all service brands apply this same methodology?

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