LVMH is set to enter the wearables market by releasing a smartwatch that could attract a new, rather affluent consumer at $1,526 a wrist

LVMH is renowned for its opulent product offering and now the mega brand is set to put up stiff competition with the likes of Apple and Pebble with its own version of the smartwatch.

Watch division president, Jean-Claude Biver announced the imminent launch of a new wearable that will cost $1,526. LVMH owns the Zenith and Hublot brands and the first release is reported to be under their biggest watchmaking label TAG Heuer. Although Biver hasn't released too many official details, many report that the connected device will be Android-powered and the battery will last about 40 hours. This is a lot longer than its potential rival the Apple watch, whose power duration stands at 18 hours.

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