Mattel Consults Feminists and Academics for Superhero Dolls
Designed strong and athletic, Wonder Woman and Batgirl are among a batch of DC Super Hero Girls designed to do the saving
Mattel, DC Entertainment, Warner Bros. Animation and Warner Bros. Consumer Products joined forces to launch DC Super Hero Girls, a universe that aims to build character and confidence. Hoping to empower girls to discover their true potential, DC Comics' female characters have been reimagined as more relatable teens at school.
Inspired by the powerful students of DC Super Hero High, a line of 12-inch dolls and 6-inch action figures have been developed for girls aged 6-12, which come with accessories and gadgets that showcase each character's unique abilities. Iconic heroes and villains from the comic books have been adapted for a younger audience, with a new art style for Wonder Woman, Supergirl, Batgirl, Harley Quinn, Poison Ivy, Bumble Bee, and more.