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Track Your Carbon Footprint On Your Wrist

Track Your Carbon Footprint On Your Wrist
Arts & Culture

Worldbeing is a wearable and app that tracks your consumption and travel so you can make better environmental decisions

Emma Hutchings
  • 7 october 2015

Worldbeing is a wearable and app developed by design agency Layer, which aims to deliver experiences for the physical and digital worlds. Led by Benjamin Hubert, the team includes industrial designers, UX/UI specialists, human-centered researchers and engineers.

measuring carbon footprint

Worldbeing tracks the wearer’s carbon usage in real-time to help drive them to make better decisions and form a better future for the planet. It is a response to one of the biggest challenges facing humanity, and aims to create a community of aware consumers taking responsibility for their carbon footprint and the wellbeing of our planet.

This self-directed wearable and app is supported by the Carbon Trust. Aleyn Smith-Gillespie, associate director of the Carbon Trust, said:

The Worldbeing concept is pioneering an innovative technological approach to make reducing your personal carbon footprint both engaging and social. This app has the potential to increase understanding and stimulate action by intuitively communicating and linking our daily activities and decisions to their impacts on the climate.

measuring carbon footprint

Worldbeing aims to increase understanding and encourage action by tracking and linking daily activities to their environmental impact. It tracks people’s decisions (like what food and drink they consume, clothes they wear, and vehicles they travel in) and maps their usage.

Users can keep up-to-date with their progress via an E-ink display, which was selected for its ultra-low power consumption. They can also check out the app, which features Carbon Clouds that grow in size as they approach their daily target. These personal targets can be set based on an individual’s lifestyle.

measuring carbon footprint

The app also displays the user’s percentage above or below their daily footprint target and the amount of carbon consumed, broken down into categories. They can also challenge a friend to improve their scores in a particular category and join different communities. The Worldbeing wearable hopes to give people a better understanding of their impact so they can make informed decisions for the wellbeing of the world. You can check it out in the video below:

Worldbeing

+carbon usage
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+fashion / apparel
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+Luxury
+retail
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+technology
+Worldbeing
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