With consumers' changing expectations for real-time feedback, retailers are using digital touch points to improve the physical shopping environment
With the coming launch of our flagship report The Future of Retail 2016, PSFK Labs explored how brands have innovated and adapted in light of new digital interactions impacting the expectations of consumers before they engage with a brand. While new technologies have certainly impacted the customer experience—digital and otherwise—they haven't completely overtaken the physical retail experience for today's shoppers.
From price comparison and ‘best near me' apps to digital try-on services, most customers are doing their due diligence and research prior to navigating through a brick-and-mortar location. Today, 82 percent of smartphone users turn to their devices to help them make a product decision, according to a study by Google.