Q&A with Savant: Familiarity Trumps a Hands-Free Experience
Savant debuts a remote that connects your Sonos with your Apple TV so as to ease consumers into their evolving homes
Current consumer culture has been largely shaped by millennial behavior and how brands adapt to meet this new behavior. Despite the approximated $400 billion in spending power attributed to the generation, one company is focusing on the needs of the cohort's more mature, financially stable predecessors: the Gen Xers and Boomers of the mid-market. Savant, a home, castle, and yacht automation company known for its high-end services, has announced its expansion to include a more accessible, home-entertainment remote control.