Uniqlo Figures You Out with a T-shirt
At four of Uniqlo’s Sydney stores, customers can try out a headset called UMood to pick a tee that matches their mood
Over the recent years, more and more wearable technologies are trying to detect our mood to make technology an integral part of the body. Retailers, on the other hand, bring neuroscience into part of the in-store shopping experience. In Sydney, Uniqlo features an installation called UMood in its retail space, which accesses customers’ current mood through neuroscience technology.
UMood is a brainwave-reading device that suggests ideal T-shirts based on your mood. Uniqlo seems to finally realize that although people like to have lots of choices, they can be overwhelmed by having too many of them. With UMood, Uniqlo offers a tool to help customers narrow the range of options, which ultimately enables a more pleasant shopping experience.