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Tommy Hilfiger Is First Major Retailer to Bring VR In-Store

Tommy Hilfiger Is First Major Retailer to Bring VR In-Store
Gaming & Play

The U.S. fashion giant aims to inspire purchases via the tech experience of the moment, signaling a rise in mainstream 'retailtainment'

Lara Piras
  • 26 october 2015

Virtual reality is currently making waves amongst copious amounts of industries, most notably in gaming. Now the particularly on-trend tech movement has reached the biggest names within the retail sector, starting with Tommy Hilfiger‘s latest phygital concept, an in-store VR experience.

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