Why Peeple, the “Yelp for People,” is a Bad Business Model
PSFK speaks to Jeff Tinsley of MyLife.com about where Peeple went wrong
If you regularly pay attention to internet crazes and emergent online trends, you may have picked up on the death-bound Peeple, the “Yelp for People” app. Looking to iterate on the already exhausted ‘rate people’ model, the pre-launching startup received outstanding whiplash by outraged netizens who unveiled a conspicuously gossipy intent within the rating system. After failing before ever beginning, CEO Julia Cordray attempted a rebranding, stating that the product was really all about “spreading positivity” since conception despite a collection of evidence suggests otherwise.