The Most Influential Generation on the Planet Demands Our Youth-Obsessed Attention
Publication Ageist brings us the extra-extra-ordinary life stories, experiences and wisdom of people over a certain age as a way to tackle ageism
How old is too old to be on the radar of most media channels and advertisers? With an urge to find the answer, a new group came into shape and named themselves Ageist.
“About six months ago, a few of us found ourselves in a discussion about getting older. As two late 30-somethings (and new-ish fathers) and a 50-something photographer, we have spent our professional lives making ‘youth culture' happen. And now we found ourselves looking down the tracks a little,” said Matt Hirst, co-founder of Ageist.