Head of Product Marketing and a Modeling Engineer at Quantcast crunch the numbers on why the Apple Watch has a real chance at navigating beyond the Tech Valley

As with any new or emerging technology, the wearables market has struggled to meet expectations. Hundreds of Galaxy Gear devices were on eBay just six months after its launch and Google reportedly put Google Glass to bed (for now), at the beginning of this year.

Apple’s entrance into the wearables market could see this turning around, with Tim Cook predicting that the Apple Watch will become a $1 billion business—but could it be that a growing army of female admirers will be the driver for this?

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in