In Brazil, These Books Double as Subway Tickets
Ticket Books function as a train ride pass and aim to encourage reading in Brazil.
People only read an average of about two books a year in Brazil. To promote reading, Brazil’s biggest pocket book publisher L&PM Editores created a collection of small paperbacks that also work as subway tickets.
L&PM worked with Agência Africa to create the Ticket Books, a collection of ten books with RFID cards built inside the book covers. The hidden RFID cards made the pocket books readable by the turnstile scanners at the subway. Agency Africa also worked with Via Quatro, the company that manages the subways, so that the Ticket Books can be made available at the turnstiles at the subway stations.