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In Brazil, These Books Double as Subway Tickets

In Brazil, These Books Double as Subway Tickets
Design

Ticket Books function as a train ride pass and aim to encourage reading in Brazil.

Leah Gonzalez
  • 23 november 2015

People only read an average of about two books a year in Brazil. To promote reading, Brazil’s biggest pocket book publisher L&PM Editores created a collection of small paperbacks that also work as subway tickets.

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