SVA Alum and Strategic Designer Gena Cuba on how freelancers can help brands reach the golden standard of “authenticity”

As part of an annual ongoing series, PSFK will be chatting with alumni from the School of Visual Arts (SVA) Masters in Branding Program. The program allows students to create frameworks to guide brand, design and business development, critically evaluate brand, business, marketing and design strategies and master the intellectual link between leadership and creativity.

Following our series launch with scientist-turned-strategist Graham McMullin, PSFK speaks with Gena Cuba on why strategy is a full-time job, especially when operating within a mobile culture.

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