Disney Offers More Parental Control Over Kids’ Screen Time
Circle puts the power into parent's hands when it comes to controlling when and how the family engages online
How much screen time is too much screen time? Disney wants to give parents the power to dictate this in the household through its new service Circle with Disney.
Circle with Disney is a new smart device and app that lets parents manage screen time and filter content for every device in the home, including their smart phones, tablets, computers and gaming consoles. The parent in charge can also set a bedtime for devices, and even completely pause the Internet. Each user’s profile and settings can be customized based on age and parents’ preferences. For example, if a child is under 16, the settings can be changed for their specific devices to ensure they’re unable to view inappropriate content.
Disney is the first entertainment channel to offer this kind of service. Normally families use either the Internet provider itself or standalone resources such as Windows Live Family Safety and Kidlogger to control the content their loved ones can access.
As Kyle Laughlin, SVP, Disney Consumer Products and Interactive Media Labs explains, “Increasingly, kids are interacting with Disney stories and characters across mobile and online devices, and Circle with Disney gives parents the tools to manage those experiences. As the leading producer of kids content, Disney is committed to helping parents find the digital lifestyle that works for their home, and Circle with Disney makes that possible.”
Circle will grant users access to the brand’s digital entertainment including a curated selection of Disney-specific content including videos, blogs, gifs, emojis, music and games through a unique experience called MyCircle.
In an increasingly fast-paced, online world, digital downtime is as important as ever, namely for younger generations who have grown up with the Internet and tend to feel as though it’s the be all and end all to their lives. Disney has therefore cleverly integrated a service that could not only improve family’s relationships and keep them safe from digital harm, but will further encourage them to engage with their content.
As Jelani Memory, founder of Circle Media Inc. notes, “Our mission with Circle is to redefine how families connect with the Internet, and ultimately with each other.”