Letter from PSFK Founder, Piers Fawkes, on connecting today's retailers to the customers of tomorrow
Over the last five years we have witnessed a radical shift in shopper behavior fueled by the seismic impacts of mobile and social. Over that time, my team has documented ideas and identified trends that reflect how retailers and brands are trying to engage the always-on, hyper-connected and all-powerful consumer.
For our sixth edition of The Future of Retail report, I wanted to provide new guidance to all of the companies actively lining up their omni-channel shopping experiences in place. While every retailer begins to own and integrate new technologies that connect us to the customer of tomorrow, it’s increasingly necessary to reimagine higher level service offerings that differentiate competitors.