The Future of Travel 2016 report highlights opportunities for brands to drive purchases throughout the discovery, planning and booking stages

It is a truth universally acknowledged that preparing for a trip—be it for business or pleasure—is not a pleasurable experience. From finding the cheapest flight to booking a hotel that will meet everyone’s needs, many of the tools and services designed to solve these problems are alike, each dysfunctional in their own ways. This was the impetus that led PSFK Labs to leverage learnings from retail, tech, media, and other travel companies in creating The Future of Travel 2016 report to help travel brands improve the planning and booking process for their clients.

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