SVA alum and trends analyst Maxine Gurevich on trends vs. fads, Yves Saint Laurent’s name shortening, and why nothing sells itself anymore

Following interviews with strategic designer Gena Cuba and associate strategist Graham McMullin, PSFK’s series highlighting alumni of the School of Visual Arts (SVA) Masters in Branding Program continues with trends analyst Maxine Gurevich, currently in Global Insights and Consumer Practice Development at Edelman. 

SVA’s Masters in Branding program allows students to create frameworks to guide brand, design and business development, critically evaluate brand, business, marketing and design strategies and master the intellectual link between leadership and creativity.

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