By Satisfying Paradoxical Truths, Brands Can Be Immortal

By Satisfying Paradoxical Truths, Brands Can Be Immortal

SVA alum and trends analyst Maxine Gurevich on trends vs. fads, Yves Saint Laurent’s name shortening, and why nothing sells itself anymore

Bogar Alonso
  • 30 november 2015

Following interviews with strategic designer Gena Cuba and associate strategist Graham McMullin, PSFK’s series highlighting alumni of the School of Visual Arts (SVA) Masters in Branding Program continues with trends analyst Maxine Gurevich, currently in Global Insights and Consumer Practice Development at Edelman. 

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