In Brief

The Perry Ellis section of the famous Herald Square Macy's got a digital makeover, showing customers how stores might soon be changing to better fit their needs

Whether its for food, resources, or clothing, people flock to stores in order to browse and buy things that catch their eye. As such, store layouts are always trying to find new ways of attracting attention to specific sections and items, but using mostly traditional methods. Department store Macy’s has teamed up with men’s apparel brand Perry Ellis and New York-based design agency The Science Project in order to upgrade the shopping experience, using tech to turn a regular trip to the men’s department into a look at the Shop of the Future.

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