Mondelēz execs stress importance of employing small independent internal teams with permission to fail, something they put to use when executing the Oreo Colorfilled Campaign

Having internal managers that have oversight of trusted creative partners helps big brand innovation and ensures continued success, no matter how esteemed or successful the company. This is what we learned at a special event co-hosted by PSFK for Mondelēz and Oreo that spotlighted innovation and that featured Mondelez’s first large-scale e-commerce strategy, the new and festive Oreo Colorfilled Campaign. As the brand rethinks their e-commerce experience, e-commerce lead Bonin Bough invited Cindy Chen and Lauren Fleischer from his team to discuss the future of Mondelēz’s e-commerce strategy, and the process of reaching $1b in sales based on reimagining personalized packaging.

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