Head of millennial marketing research and consulting firm interviews SeatGeek Co-Founder, Russ D’Souza, on the creation of a system that appeals to a new consumer market

Millennial consumers have grown up with a proliferation of choice. With so many products available at an unlimited rate and price, differences tend to come at a broad range. This has led us into a market where value reigns supreme and if the value is at a level that millennials are looking for, they are happy to pay the premium. This is especially true when it comes to experience-based opportunities. StubHub and Ticketmaster both broke the Internet when they offered consumers the opportunity to find the best prices for any type of entertainment including, but not limited to, sporting events, theater, concerts, etc.

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