Sprite Transforms Soda Cans Into Vehicle for Connection

Sprite Transforms Soda Cans Into Vehicle for Connection
Advertising

Sprite places Snapchat Snapcodes on limited edition packaging to cater to Gen Z consumers

Jennifer Passas
  • 3 november 2015

Snapchat has increasingly become an important channel for brands to communicate with a younger demographic. Brands such as Taco Bell, Amazon, and GrubHub have added Snapchat as a vehicle to reach customers. Besides being more informal, the app provides a more targeted communication style. Recently, advertising and digital hybrid agency CUBOCC released “RFRSH Na Lata” (RFRSH on the can in free translation) for Sprite. RFRSH Na Lata is a first-of-its-kind campaign that features Snapcodes on limited edition cans of Sprite that link its recipients to 15 Brazilian Gen Z influencers.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.