Sprite Transforms Soda Cans Into Vehicle for Connection
Sprite places Snapchat Snapcodes on limited edition packaging to cater to Gen Z consumers
Snapchat has increasingly become an important channel for brands to communicate with a younger demographic. Brands such as Taco Bell, Amazon, and GrubHub have added Snapchat as a vehicle to reach customers. Besides being more informal, the app provides a more targeted communication style. Recently, advertising and digital hybrid agency CUBOCC released “RFRSH Na Lata” (RFRSH on the can in free translation) for Sprite. RFRSH Na Lata is a first-of-its-kind campaign that features Snapcodes on limited edition cans of Sprite that link its recipients to 15 Brazilian Gen Z influencers.