Tap consumers for their knowledge and feedback to create opportunities that builds deeper brand connections

The following ideas are an excerpt from PSFK Labs Future of Retail 2016 Report, designed to arm brands with the tools necessary to create and execute a forward-thinking shopper experience. The sixth-edition of our flagship report is available now.

A satisfied customer base is one of the most valuable assets a brand can have. When harnessed accordingly, they become the most important brand advocates by sharing their positive experience with both the online and offline communities. Given the abundance of social communication, it is more valuable than ever to tap consumers for their knowledge, feedback and recommendations.

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