The flagship shop, on Regent Street, inspires customers' inner-explorer with a community hub, life-oriented categorization, and an in-store forest canopy

The North Face recently opened its flagship U.K. store on Regent Street, bringing the great outdoors to shoppers in London. Designed by Green Room, an award-winning brand and retail design consultancy in the U.K., the goal of the store was to create an environment that inspires customers' inner-explorer.

Through the creation of a ‘progressive playground,' the new store is more than just a place to shop. The ‘playground' is designed to promote enjoyment, training, discovery and activity by uniting shoppers with their passion for the outdoors.

EXCLUSIVE MEMBER CONTENT
PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in