Adidas Uses COP21 as a Platform for Sustainable Footwear Design
adidas leverages 3D modeling and recycled materials to reduce manufacturing's environmental impact
In the past three years, PSFK has continually covered adidas’ progress in building and developing itself as a smart lifestyle brand consumers love. From adaptive technology to Instagram gamification, they have continued to push product and retail innovation. Adidas’ latest project takes on sustainability. Recently, on the occasion of the sustainable innovation forum COP21 in Paris, adidas and Parley for the Oceans showcased a footwear prototype concept: the 3D-printed Ocean Plastic shoe.
The shoe’s midsole demonstrates how the industry can re-think design and contribute to stop Ocean Plastic pollution. Eric Liedtke, adidas Group Executive Board member responsible for Global Brands shared: