‘Pay for someone's coffee in line behind you’ or ‘make the person standing next to you laugh’ were some examples of the collaboration's little deeds

This holiday season, premium performance and comfort sock brand Bombas has partnered up with Gap to take their one-for-one purchase to donation policy to the next level by empowering individuals to think charitably all the same.

Turning to their talented friends over at Red Paper Heart, “an art studio composed of designers and coders who work together to combine interactivity and animation,” the companies proudly erected their Good Deed Machine over at the Gap flagship store on 54th Street and 5th Avenue, a 10-foot tall physical manifestation of good deeds powered by suggestions from people all over the world.

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