Branded Emojis Make One Click Worth a Thousand Words for Companies Like Starbucks [Future of Retail NY 2016]
Michael Africk, co-founder & CEO of Inmoji, spoke at PSFK's Future of Retail 2016 Report launch on messaging innovation
Emojis have long been part of our daily conversations. Twitter users send 1 billion emojis monthly. Internationally, 6 billion emoticon are sent daily. However, what if emojis can be more than only iconic images that help express ourselves? What if we can click on branded emojis and interact with them as a form of commerce? At PSFK’s Future of Retail 2016 NYC launch, Michael Africk, Co-founder & CEO of Inmoji, shared how his platform allows retailers to embed brand messages or services onto users’ texting.