Why designing exclusive events and offering shopper perks is important for delivering new value in retail, as evidenced by Nike and Visa

In a competitive marketplace, novelty matters. Whether that means opening store doors on a Saturday at 3AM or inviting VIPs to enjoy once-in-a-lifetime access to personal services, retailers should be creating unique experiences for customers at both planned and unexpected times. Today, brands can integrate influencers into their ethos, empower them and foster loyalty by offering memorable and exclusive services and events.

The following ideas are a short excerpt from our Future of Retail 2016 report, designed to arm brands with the tools necessary to create and execute a truly forward-thinking shopper experience. Download the report to read the full article.

PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in