In Brief

The co-founder and CEO of 72andSunny allows us inside his counterintuitive approach to “efficiency” in a modern creative company

When you look around an office, nine times out of 10 you can tell if it was designed for fear.

How does fear manifest in space? High walls. No windows. Closed spaces. By extracting management from the doers and makers of the company, there’s plausible deniability. When conversation is inhibited by high-walled cubicles, information is controlled. And to effectively instill fear in office culture, you have to control information. You have to make sure teams are segmented into departments, information is transmitted linearly and power is centralized.

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