IKEA Makes Itself Part of a Longer-Lasting Solution for Syrian Refugees
The IKEA Foundation is helping build easy-to-assemble refugee shelters that greatly outlast the months-long lifespan of typical structures
IKEA, long known for its defining slogan “Swedish for common sense,” might be better defined as “Swedish for change.” The brand is often the first place Westerners turn to in times of change: moving out for the first time, the start of a new relationship, the ending of a relationship, moving to a new city, downsizing, etc. These life events usually come with a trip to IKEA. It makes complete sense then that a brand so intertwined with change would be part of the solution for Syrian refugees and others in finding shelter for hundreds of thousands of displaced persons around the world.