The Future of Retail 2016 uncovers best in-store practices—like smart mirrors—that deliver value and drive sales

The following are concepts from the new Future of Retail 2016 report, available now. 

Whether it be Starbucks rolling out mobile ordering to eliminate lines at locations around the United States, or Macy’s digitalizing the fitting room experience, global retailers have passed the experimentation phase with their omni-channel presence. These companies have the capability to innovate within the physical retail space and are taking full advantage of emerging technologies to integrate digital touch points at every stage of their customer experience. Customers are taking notice of these services, from artificial intelligence to on-demand delivery, which are providing them with the tools to be supported from the beginning to the end of their brand journey.

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