Pantone Partners With Street Artists to Drive #ColorOfTheYear Awareness
Selecting two colors as their PANTONE Color of the Year for the first time, the trend company took to Instagram to show off their collaboration with artists Man One, Victor Quinonez, and Werc Alvarez
PANTONE is using Instagram and street art to build awareness and buzz around the 2016 PANTONE Color of the Year: Rose Quartz and Serenity. This is the first time the trend company has selected two colors at one time.
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