Pantone Partners With Street Artists to Drive #ColorOfTheYear Awareness
Selecting two colors as their PANTONE Color of the Year for the first time, the trend company took to Instagram to show off their collaboration with artists Man One, Victor Quinonez, and Werc Alvarez
PANTONE is using Instagram and street art to build awareness and buzz around the 2016 PANTONE Color of the Year: Rose Quartz and Serenity. This is the first time the trend company has selected two colors at one time.
PANTONE has always been viewed as a B2B resource for home, design and fashion professionals. As their colors trickle over into consumer facing products like paint at Home Depot or tableware at A+R, the company wants to raise awareness amongst shoppers of design oriented products.
To do this, they’re leveraging the visual strength of Instagram and street artists with large social followings in Los Angeles, New York City and Miami.