Companies like Google are giving consumers options to control what information is shared with whom and how

The Future of Digital Safety & Security: A Consumer Guide is a 10-week series from PSFK and MasterCard exploring the key trends that are defining the future of digital safety & security. You can read and share the full report on our Slideshare page.

In 2013, the FBI notified 3,000 U.S. companies from small banks to major defense contractors that they had been victims of cyber-intrusions. The rise of cybercrimes has led consumers to become more conscientious of their data’s security. Seventy percent of Americans were concerned about the fraudulent use of their credit cards according to a 2014 study by predictive analytics software company FICO. Fifty percent of consumers in the same survey said they wanted more control over the types of transactions for which their cards could be used through a mobile app while 93 percent  of respondents in a Pew survey thought it was important to control access to their personal information.

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