Why radical transparency will become the standard business practice for the future
Today, it’s not enough for a company to launch a lookbook that’s on trend: what’s more appealing to most young consumers is the brand narrative. Does it align with their values? Are the material and labor practices ethically sound? In extension, a new strategy exists: roll out products that align with the values of the consumer. For a brand to share information about their suppliers, manufacturing processes, environmental practices and more is integral for brands looking to create more withstanding customer relationships.