Our new report explores how to create more dynamic narratives to capture the attention of an audience

Welcome to the new world of playtime, where Barbies talk back, video game figurines have a mind of their own and Disney characters interact with one another. Today, dolls grow up alongside children, understand their nuances and bring an entirely new dimension to the ‘imaginary friend.' This rise of interactive toys offers new stimulus to children, enhancing their game from a one-sided conversation to an emotional and thought-provoking experience.

Outside of children's play, the market for multi-sensory storytelling is greatly developing. The 2017 Forecast, a new report from PSFK Labs, explores how creators across industries are imaging more dynamic narratives to capture the attention of audiences, from the youngest ones to the ones watching in virtual reality. 

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