Should a Real Estate Company Cash in on Climate Change Awareness?

Should a Real Estate Company Cash in on Climate Change Awareness?

A company using global warming as a marketing tool may be satire, but the feedback from the credulous is very real

Macala Wright
  • 15 december 2015

The COP21 conference last week made it clear that climate change is real and that we are passed the point of successfully solving it. Instead, we’re going to have to adapt to it and learn to live in the world with higher temperatures and drastic shifts in weather. While many are now looking at how to solve for less drastic outcomes, there are some looking to cash in on what’s now environmentally inevitable.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.