Should a Real Estate Company Cash in on Climate Change Awareness?
A company using global warming as a marketing tool may be satire, but the feedback from the credulous is very real
The COP21 conference last week made it clear that climate change is real and that we are passed the point of successfully solving it. Instead, we’re going to have to adapt to it and learn to live in the world with higher temperatures and drastic shifts in weather. While many are now looking at how to solve for less drastic outcomes, there are some looking to cash in on what’s now environmentally inevitable.
Now Track More Ideas
- Interview: Casaza’s President On Building A New Kind Of Home And Design Inspiration Platform (With Help From HGTV’s Property Brothers)
- IKEA’s Small-Format Stores Cater To Urban Consumers With Curated Merch
- How Brands Like IKEA And Wayfair Are Offering Hands-On Holiday Shopping Assistance
- How Brands Like eBay Enhance Home Delivery By Offering Extra Services & Support