Matt Hirst, formerly of Google and Red Bull, describes why brands must prioritize seamless experiences

In today's marketplace with seemingly unlimited options, loyalty can be a fickle friend. One day you're in, the next day you‘re out. Despite waning consumer attention spans, there are a handful of brands that have been able to inspire an evangelical following.

In the Future of Retail 2016 report, PSFK spoke with Matt Hirst, Former Brand Experience Leader at Google and Former Director of Culture Marketing at Red Bull, about cultivating brand loyalty through creating exemplary brand experiences.

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