Siftly’s founder on the specialization and democratization of finding talent in a ‘one-size-fits-none’ world

There is a proliferation of job sites popping up in our broader industry. Most of these sites cater to candidates seeking creative positions with an eye on a successful IPO or a buyout versus delivering the most relevant service to a core audience.

Similar to social media platforms and apps, there will be only one King of the Hill (think Facebook or Uber). The world doesn’t need a better LinkedIn, but rather more specialized services with a niche offer tailored to a specific market. Just as Working Not Working has cornered the freelance market for creative talent in the larger advertising world, we will see more specialized services cropping up for other segments of advertising talent.

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