With comfort and customization in mind, True&Co announces a mobile lingerie shop complete with fitting rooms

The bra shopping routine feels classic by now: you enter a store, get measured by an attendant, try on bra after bra until you find a comfortable fit. To break up the routine—and help shoppers discover a more personalized bra—True&Co created the Try-on Truck, a traveling mobile shop that will offer a new way to find the perfect bra

Starting January 2016, shoppers can step into the 24-foot by eight-foot truck made of glass, wood and steel. Inside, they can see visual displays of lingerie and try on piece in the fitting rooms.

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